Understand · Design · Deliver
Turning complex ideas into scalable, high-impact digital products and platforms
Product Direction & Strategy · Complex Workflow Transformation · Stakeholder Alignment & Delivery Leadership
ABOUT
Lead Product Designer
Leading product direction and experience design across complex digital ecosystems, partnering with organisations to align stakeholders, simplify ambiguity, and translate strategic intent into scalable, high-impact solutions.
10+
years leading complex product design
25+
years shaping technology platforms
Expertise
- Leading product design across SaaS and enterprise systems
- Simplifying complex workflows into scalable product solutions
- Driving discovery to shape product direction
- Establishing scalable patterns and design systems
- Aligning stakeholders and governance priorities
- Designing intuitive, trustworthy operational experiences
Specialities
- Enterprise platforms and operational ecosystems
- Mobile, web, and internal tooling experiences
- Workflow and service transformation
- Decision-support and information architecture
- Accessibility and trust in complex systems
- Delivery in regulated and governance-heavy environments
PORTFOLIO
Case Studies
Selected initiatives where I led product direction, workflow transformation, and delivery across complex organisational environments.
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Wayfinding Web & Kiosk Apps
These two UTAS projects were successful, long running web app projects that I both led and UX designed, and which won a number of awards.
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Support Worker Portal web app
A custom-designed and built installable web app that digitally transformed ONCALL’s support worker processes. I was the Project Lead and UX Designer.
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Service Delivery Dashboard Transformation
SEQ Water engaged Telstra Purple, with myself as Project Lead and UX Designer, to deliver the Discovery and Design of a unified Service Delivery dashboard.
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Streamlining Recruitment Service
A complex Service Design project involving a large Queensland Health government department. I was Project Lead and Lead UX Designer.
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ServiceNow Mobile App Transformation
Queensland Health engaged Telstra Purple, with myself as UX Designer, to design and deliver a native ServiceNow mobile app to allow techs better access to information and IT support workflows when on the go.
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Project Workbench and IMS sites
JHG engaged Telstra Purple to design and deliver a modern, scalable Project Workbench and Integrated Management System to standardise project intranet sites. I was Project Lead and UX Designer.
GET IN TOUCH
Contact
Open to Lead Product Design, Principal IC, and complex product transformation engagements.