Understand · Design · Deliver · Evolve
Turning complexity into scalable, high-impact product platforms
Product Direction & Strategy · Complex Workflow Transformation · Stakeholder Alignment & Delivery Leadership
ABOUT
Lead Product & UX Designer
Leading product direction and hands-on experience design across complex digital ecosystems, partnering with organisations to align stakeholders, simplify ambiguity, and translate strategy into scalable, high-impact product platforms.
10+
years leading complex product design
25+
years shaping technology platforms
Expertise
- Leading product design across SaaS and enterprise systems
- Simplifying complex workflows into scalable product solutions
- Driving discovery to shape product direction
- Establishing scalable patterns and design systems
- Aligning stakeholders and governance priorities
- Designing intuitive, trustworthy operational experiences
Specialities
- Mobile, web, and internal tooling experiences
- Workflow and service transformation
- Enterprise platforms and operational ecosystems
- Decision-support and information architecture
- Accessibility and trust in complex systems
- Delivery in regulated and governance-heavy environments
- Embedding within teams to co-own and evolve complex digital products
PORTFOLIO
Case Studies
Selected work where I led product direction, workflow transformation, and the ongoing evolution of complex digital platforms.
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Workforce Operations Platform
Redesigning a fragmented workforce operations ecosystem into a unified support worker platform used by 1,800+ users – simplifying shift management, availability, and scheduling across a high-volume care delivery model, evolving into a scalable workforce operations platform over time.
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Recruitment Service Transformation
Re-architecting a fragmented enterprise recruitment service into a cohesive, scalable workflow – aligning stakeholders across a complex health system, simplifying governance, and translating organisational complexity into a streamlined hiring experience, establishing a foundation for ongoing evolution.
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Enterprise Project Workspace Platform
Designing a scalable project workspace platform balancing enterprise governance with team autonomy to standardise project environments, improve visibility, and enable consistent delivery across complex infrastructure programmes
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ServiceNow Mobile Workflow Experience
Transforming complex enterprise service workflows into an intuitive mobile experience for field teams – reducing cognitive load, improving task completion, and enabling operational awareness in context through iterative validation and refinement.
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Digital Wayfinding Ecosystem
Designing, delivering and evolving an award-winning digital wayfinding ecosystem spanning mobile, web, and kiosk touchpoints, transforming fragmented campus navigation into a scalable, accessible platform supporting 10,000+ users annually across nine campuses.
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Service Delivery Insight Platform
Reframing fragmented reporting into a scalable decision-support dashboard platform – aligning performance metrics, surfacing actionable insights, and enabling proactive service delivery management.
Designing clarity within complexity
I work with organisations facing fragmented workflows, legacy constraints, and evolving product ecosystems – helping teams define direction, simplify experiences, and evolve platforms that scale with operational reality.
GET IN TOUCH
Contact
If you’re exploring workflow transformation, product evolution, or service redesign, I’d love to connect.